TOURISM NEW ZEALAND / IF YOU SEEK STORIES
Swap fridge magnets for stories.
Aussies often think they know New Zealand, and are quick to overlook it in favour of more predictable, far-flung holidays. We wanted to challenge that by showing that all kinds of stories can unfold in Aotearoa New Zealand, if you’re open to them.
If You Seek Stories uses New Zealand’s landscapes and experiences as a backdrop for deeper, more meaningful storytelling, inspiring Aussies to discover, and create, their own.
Campaign results to come.