G’day, JE SUIS Cat.
As the domain name suggests, I am indeed part copywriter, part cat.
Although I’ve got more dog energy.
Half Australian, half French, I’m fluent in Franglaise and legally allowed to wear berets.
I discovered advertising at university and there, fell in love with creative problem solving. 14 years later, I’m a Head Tinker at Thinkerbell, Sydney. Or as the industry would say, Creative Director.
To date, I’ve had the pleasure of winning global pitches, being recognised at international award shows and mentoring our industry’s juniors - tutoring at Australia’s leading creative advertising school: AWARD School. For the three years I’ve tutored, I’ve had students place in the top 10. I myself have been highly commended as tutor of the year too.
Craft, ideas that push boundaries and shape culture are my favourite. Making people smile is also a bonus.
Don’t be shy, say bon-day.
iamcatwilliams@gmail.com
WINS:
Hellmann’s BYO BOW
Gold - PR Awards Asia Pacific, 2026
B&T AWARDS - Women In Media (Creative)
Finalist, 2026
B&T AWARDS - Women In Media (Creative)
Finalist, 2025
Creative Pool - Next Gen Talent Award
Finalist, 2025
REXONA - How To Apply Whole Body Deo
Shortlist - Best Consumer PR Campaign, 2025
Winner - Cairns Crocodiles: Beauty, Lifestyle & Fashion Campaign, 2026
TNZ - If You Seek Stories
Shortlist in Effies 2025
BONDS - Cheer Bleeders
Silver in Entertainment at Spikes 2022
Bronze in Copywriting at AWARD 2022
Bronze in Social at AWARD 2022
Winner Social Campaign of the year at AdNews 2022
Digital & Social: Non-charity at MADC 2022
Shortlisted for use of Social in Media at Spikes 2022
Finalist in Social at One Show 2022
Uber Eats - Choose Your Own AO
Silver in Media, Use of TV & Other Screens at AWARD 2023
Silver in Film Advertising, Interactive Advertising at AWARD 2023
GODaddy - Raygrance
Shortlisted, Best Ad Campaign, B&T, 2019
Award School Tutor
Finalist for Tutor of the Year, 2023
Highly Commended, Sirens 2020
Mentos - Freshen Up Your Small Talk Radio
Best Subscriber Acquisition Campaign, News Media Awards
SMH - Federal Election Campaign, 2019
Top Short Film Festival
Honourable mentions in comedy for screen directing and writing, , 2019
Cannes Young Lions
Finalist, 2014
WORK:
Thinkerbell, Creative Director
2024 - Present
TBWA\Australia, Associate Creative Director 2023 - 2024
Special Group Australia, Senior Copywriter 2021 - 2023
WiTH Collective, Copywriter to Senior Copywriter 2018-2020
Saatchi & Saatchi, Copywriter, 2016-2018
Ogilvy, Copywriter 2014-2016
Momentum Worldwide Junior Copywriter, 2012-2014
WISDOM:
AFTRS, 2018
Graduate Certificate in Screen Directing
Billy Blue, 2015
Adobe CS Basics Course
The Communications Council, 2014
Copy School
AWARD School, 2013
Student
University of NSW, 2012
Bachelor of Media (Communications & Journalism)